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Tuesday
April 30, 2024

Pooja Shah

Pooja Shah is a freelance writer and lawyer based in New York. She writes on wellness, culture, lifestyle, and travel. More of her work is at www.pooja-shah.com

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blogilates

Founder/CEO, Head Designer and Inventor.
My brands: @popflex_active, and Blogilates exclusively at Target 🎯

Layering but make it 2024. Did you see the video

Layering but make it 2024.

Did you see the video of the Gen Z-er saying she “discovered” tank layering or something to that effect? I was like omg are we already here!? IT IS TOO SOON. TOOOO SOOOOONNNNNN!!!

Anyway, the layering I’ll be doing this year is gonna look a lot diff than what we did in the 00s! This time around we’re going for a sleek, elegant, versatile and for funzies…✨REVERSIBLE✨vibe.

I am wearing the @popflex_active mesh bow back long sleeve in sz small, my normal size. Its avail rn in XXS-3X and comes in a bunch of colors!

💜Cassey

#fashiondesigner #layeringclothing #layeringstyle

The past few days have been a dream ☁️ I canno

The past few days have been a dream ☁️ I cannot even begin to explain how magical all of this has felt…and I am not talking about the sales or the press mentions, but the genuine FEELING of community and support.

I remember when my Pirouette Skort design first got stolen by SHEIN and I wrote about it, there was so much negative chatter. People saying that I need to shut up, that there was nothing special about my design and that they could draw it in their sleep.

About a year later, I get issued my first patent ever…ON MY BIRTHDAY of all days (Jan 16) and I release a video with Karma (Taylor’s version not Jojo’s lol) as the backdrop of the vid. I end the vid by stabbing a blank space cake with SHEIN written on top. If you want to see it, @popflex_active just posted it recently!

To have @taylorswift’s support and your support throughout all of the duping means the world to me. Karma is karma-ing and it feels really good.

Anyway, today I just received one of the most thoughtful gifts ever from @thehustlingmama and @brendas_sweet_treats and I cannot tell you the range of emotions I experienced as I unwrapped each cookie. From being mesmerized at how beautiful they were to crying when I read the “lilac short skirt” lyric to then laughing/dying at the one of me in the hair bowl bc of how unattractive that pic was, but like also eew 100% accurate 💀 I am full of chaotic joy.

💜 Cassey

#taylorswift #ttpd #fashiondesigner

CANT MOVE CANT THINK ABSOLUTELY DEAD 😭😭😭😭😭😭😭😭😭 MY IDOL MY INSPIRATION @taylorswift YOU MADE MY WILDEST DREAM COME TRUE TONIGHT AND I WILL NEVER EVER EVER FORGET APRIL 19, 2024.

Thank you Taylor for supporting an independent designer. I’ve watched you battle those who have taken advantage of you and your work over the years and the way you fight with grace and masterful creativity gives me so much strength to keep designing. Your perseverance and constant evolution is what I love most about you. You’ve showed me that no matter how many people (and corporations) try to take from me, they can’t ever have my brain or my heart.

The @popflex_active digital lavender Pirouette Skort Taylor is wearing in her Fortnight video sold out tonight already, but don’t worry, you can pre-order! I’m trying to make more as fast as I can! (Other colors are available though!) Thank you @taylorswiftstyled for sharing - I DIED WHEN I SAW YOUR POST.

Ok need to go to bed but still dying soooo ummmmmm gonna be up for a while

🤍Cassey

#taylorswift #thetorturedpoetsdepartment #fashiondesigner #taylorswiftstyle

Runners, is this a design that would actually help

Runners, is this a design that would actually help you run faster? Or are we tackling a whole nother issue here? 👀

I have read several articles since that original IG post, and Nike has said they have many more styles for the athletes to choose from. However no official statement on whether the design team working on that women’s kit consisted of any women.

I do wonder what I would do…

❤️Cassey

#fashiondesigner #teamusa #olympics #nike

My first version of the Deep V Tee was released ov

My first version of the Deep V Tee was released over 66 weeks ago. I designed it for those of us who still wanted to show off our cute sports bras while working out but didn’t feel comfortable enough to show off our midriff too. This may not be a relatable problem for some of you, but for those of you who get it…I get it too, and I feel you. Let‘s just say that over a decade of intense body shaming online attacking all of your deepest insecurities can really do some serious damage to your confidence and I’m still healing from it.

Not saying we need to hide our bodies, ever. In fact, I want you to show off all you’ve got!! Just saying that if you don’t “get” the idea behind this shirt, it’s ok and it’s not for you. I’m always trying to design different things for different needs.

Anyway…

When I first released this top, you guys told me you loved it but that I needed to make it reversible…so I did. Brilliant idea guys. This new @popflex_active ✨Reversible Deep V Tee✨ is a direct result of your genius.

I also changed the fabric to be super lightweight and flowy so that you can even wear it going out. Now it’s even more versatile.

Thank you for always providing feedback and thank you for being kind in your delivery. Love when we can be collaborative.

❤️Cassey

Ps: this is avail now on @popflex_active in XXS to 3X! I’m 5’5” wearing S.

#fashiondesigner #tshirt #teeshirt #tshirtstyle #baggytshirt

wish me luck 😬